Social Media - Another Great Advertising Method 28658

With therefore much interest in how social networks function, one begins to wonder if there is advertising potential within these social networks?

I have been watching social networking for a while now. In-fact I'm a part of various social-networking internet sites including https://www.linkedin.com and http://www.myspace.com/ only...

There's been a virtual explosion of social network web sites previously couple of years. Even the players like Google, Yahoo and MSN are receiving into it.

With therefore much curiosity about how social networks work, one begins to wonder when there is advertising potential within these social networks?

I have been seeing social network for a while now. In fact I'm an associate of various social network websites including http://www.myspace.com/ and https://www.linkedin.com merely to name two.

I joined partly because I wished to see what they were, but moreover to see what impact social network might have on SEM in-the coming years. My co-worker discovered Mike Marko Publishes a Post How to Use LinkedIn for Business Marketing by browsing Google.

I've been an associate of various services for some time and the reach these sites have is extraordinary.

As an example, from my LinkedIn network of eight people I've an expanded network of over 12,600 people.

Imagine that - I am just a click or two away from close to 13,000 other people who share my related interests ranging from what I like to watch on TV to work I could give for them.

Through their connections and my connections, I am connected to people starting from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what advertising opportunities are there for Social-networking?

Well, let us take a look at MySpace.

MySpace is among the prime sites on the Web today. It racked up 9.4 thousand page-views in August 2005 (more than Google) and new users are signing up in a mind-boggling rate of 3.5 million monthly.

MySpace is typical of where todays 18-30 year old would go to manage their digital life. It allows people to post photographs of themselves and their friends, produce a website, record a common artists, watch and share videos, suggest things you can do and lists a couple of people they consider friends. It's on this 'Friends List' where all the possibilities lay.

All thirty million-plus users of MySpace possess a friends page that lists people that person thinks their friend. This can be a set of people who they're interested in hearing from on an everyday basis, as well as talking to and about. Once you put somebody as your friend they can send you messages, comment on your images, read your websites, as well as abandon messages that you can then tell the others. That is a chance for immediate feedback about you.

The capacity to include friends to your page is important for advertising to MySpace consumers. According to Courtney Holt, head of new media and strategic advertising at Interscope Records, 'This generation is growing up with out ever seen developed media. 'They don't think in terms of the record, and they don't think in terms of a TV schedule. They think in terms of TiVo, P2P, AOL, and of course MySpace.

You can view how this might grow.

Let us say you develop a MySpace account to speak about your product or service. You website about any of it and seek out your interests that may be shared by others.

After this you ask them to be your friend. When they become a friend you start your 'gentle market' selling your product for them.

They start blogging and sharing it, as they grow to appreciate it. Quickly thousands or even thousand of individuals are referring to you and your product or service.

Don't think this will work?

Let me give you a few examples. There are lots of companies who have gotten their begin MySpace. By just hosting a number of their music online and blogging about themselves they created a following. Visiting Mike Marko Publishes a Post How to Use LinkedIn for Business Marketing probably provides warnings you might give to your dad. Soon they had record deals and contracts arranged.

Obviously to make use of services like MySpace you-need to get anything this target market needs. If you do not then you probably should not put a lot of energy in-to MySpace.

But that will not mean other social network opportunities must be ignored. LinkedIn is more of a professional introduction service, when i mentioned above. If your product or service fits here then by all means explore it more.

And you'll find the others aswell. Ser-vices including Flickr, Yahoo!s MyWeb, http://del.icio.us and more.

So if you have ever wondered what other online options may be around, consider social media. It may be the next great online-marketing channel..

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