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There are many keyword tools out there. I like to use Overtures because its free and easy. Keep in mind the numbers from Overture are often inflated often a l...

Hows that number coming along? You wll recall in the first element of this series I included obtaining a list together of some ideas for your site or blog niche. Hopefully you have a good sized listing of general classes. Another steps involve narrowing the keywords and then performing some supply and demand research.

There are many keyword tools out there. I like to utilize Overtures since its free and easy. Bear in mind that the numbers from Overture are often filled sometimes only a little sometimes a lot. They fudge the figures by counting like inquiries fly and flies or since the same issue internet and affiliates get counted. Remember they earn more income persuading their prospective advertisers that the search term is common.

Therefore plug in one of many common search terms from your list. Im going to test dogs. Listed below are the results:

Queries done in February 2006

Depend Search Expression

1104234 dog

225786 breed of dog

183180 dog instruction basics

152056 dog show

139072 dog breeders

98321 dog name

97021 dog training

91172 dog image

88480 dog available

62657 dog grooming

56907 dog surprise

I edited a couple of like spy dog out for expediency. I love dog breeds and dog training [basics]. Looks like people are searching for both a great deal. Now that we've the need, lets review to Google and examine the present.

Type in the actual search term, placing quotes around it so Google looks for precisely what we want. In the event that you place in dog breeds, Google returns 5,59o,000 results. Visit rent link building guide to research the meaning behind it. Try top of the right-hand corner with this number.

Have you ever heard of Sumantra Roy? Probably not. Hes a man who focuses primarily on specific keyword research and Search Engine Optimization. He's devised a method termed the Keyword Effectiveness Index or KEI to gauge the potential of a keyword. I take advantage of an easier version of it. Here it is:

KEI = Demand / Supply

That is - Demand divided by Supply. The bigger the KEI the greater. This gives a simplified KEI to you that ranges from 1-10. People compare this for the Richter Scale, and therefore each successive number is greatly better than the last number. This stirring my backlinks paper has limitless cogent cautions for the reason for it.

Within our illustration above, the KEI for dog could be.04, which isnt that great.

Dog Training Basics produces 45,600 benefits for Google. The KEI would be 4, which will be great. Hmmwait a minute. That ends our lesson. Bye. [Sound of running down the door and hallway slamming]. Somewhat geek humor there.

Perform a few more and see what you develop. Going To link building service seemingly provides warnings you should use with your father. I did dog name and got a of.10, which is poor. I also tried dog surprise, which got me a KEI of.07.

I usually get the best KEI key words and plug them back into the Overture instrument and try it again.

Incidentally, Wordtracker does this all for you. Try it free of charge and see how easy it's. Just remember that they use different resources for both supply and demand than my example above, but that shouldnt make too much of a difference.

So now we must have a much smaller number that's some good prospects about it..