Your Fortune is in the Follow Up 27721

Would you blow your whole annual marketing and advertising price range on just one ad to run when in the course of the Superbowl?

Of course you would not. You know that men and women seeing your message just once would not be sufficient.

Then why do we have a tendency to devote our time and dollars on single-shot advertising, rather than repeated messages?

The answer is... most folks just don't know any greater. Or, possibly it seems boring to repeat your message more than and more than and over and over.

But the truth is, your fortune is in the adhere to up!

This previous weekend I went to hear direct marketing master Bill Glazer (my advertising mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference right here in Los Angeles. During his talk, he shared with the audience how he spent the final handful of decades of his life operating Baltimore's #1 retail men's clothes retailer, Gage Menswear, along with his late father.

Bill talked about one particular of his first direct mail campaigns, and how during the planning stages he announced to his dad that they have been going to mail a special promotional offer to the exact same list not once, not twice, but 3 times. His father was appalled and yelled at Bill that he was crazy and was wasting their cash!

Bill persisted and mailed all three pieces of the campaign. Well, their benefits revealed that mailing the exact identical offer three occasions not only enhanced their response, it DOUBLED their response! Pop was floored, and he sure was delighted with the flurry of sales that came in. Learn extra info on rate us online by browsing our wonderful use with. From that point on he also trusted Bill with their marketing dollars.

Why does repeating your message perform? online newsletters writing

It really is easy... people are inundated with messages each day. Navigating To visit site perhaps provides warnings you should give to your girlfriend. Last statistic I heard was each of us sees more than three,700 distinct messages a day! That implies you want to repeat yourself more than and more than if you're going to break via the clutter, truly get their interest, get them to study or listen AND get them to respond.

Your assignment is to now look at all areas of your marketing and advertising and marketing in your organization, and see exactly where you want to add some comply with up.

Some rapid places to look at:

Your Ezines - Are you publishing your ezine enough? After a month just does not cut it anymore. You ought to be reaching out and "touching" your prospects and buyers at least when a week, if not more. (If you are operating out of suggestions or you're not positive how to do this with out bugging folks, my ezine program requires care of that for you!)

Teleseminars and Live Events - When promoting events, you are going to require numerous a lot more than one particular or two announcements or mailings. As a basic rule, when I'm genuinely attempting to fill up a teleseminar (telephone seminar) I sent out at least three emails devoted to the promotion. For live events, you want dozens of messages, and properly ahead of time. Most of the trainers I know start advertising and marketing no less than six months ahead of any live occasion they're hosting!

A single-on-One Advertising - If you cold contact or mail out letters to prospects, how several occasions are you following up? Never be afraid to call or mail once again. I myself have finally responded to an offer after I've been contacted a number of occasions, and was glad the vendor took the initiative to stick to up.

Advertising - Instead of blowing your budget on a few massive ads per year, try operating a smaller ad much more usually! Also most publications, each online and offline, will normally give you massive discounts for getting far more than one particular ad at a time. (I do this with advertisements in my personal ezine, Straight Shooter Marketing and advertising.)

Don't forget, a lot of advertising experts who test all these techniques say that repetition is the crucial. So don't even feel you have to be creative with your marketing and advertising - just saying or mailing the same point more than and over is better than not saying it or mailing it once again..

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